Telarus co-founder and new Squeeze board member Patrick Oborn turns the tables on host Carson, asking every question technology advisors need answered before referring clients to Squeeze's performance-based sales optimization platform.
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Key takeaways
- Squeeze's Ambassador Program pays 5% of gross revenue in year one, 3% in year two, and 1% in year three — with no cap on account size.
- The longest-running Squeeze referral partner has earned over $1 million in commissions across a 10-year relationship.
- Squeeze generates ~4,000 live transfers and sales appointments daily, billing only on production with no long-term contracts.
- Dedicated agents are trained exclusively on one client's brand, language, and sales process — never shared across accounts.
- AI agents trained on 15+ years of Squeeze call data can handle inbound after-hours calls and convert them to booked appointments.
- The ideal Squeeze client has 100+ inside sales reps, 500+ daily inquiries, and spends at least $1M/month on marketing.
- Advisors should target CMOs and CROs — not IT buyers — and propose a low-risk A/B test to demonstrate Squeeze's lift.
What Is Squeeze — and Why Do Technology Advisors Care?
Squeeze sits between marketing and sales, converting high-volume inbound and outbound lead data into qualified sales appointments and live transfers. The company generates roughly 4,000 live transfers and sales appointments per day across verticals including mortgage, insurance, home services, and healthcare. Unlike traditional BPOs focused on customer support, Squeeze is purely revenue-focused — and it never competes on a “race to zero” cost model.
How the Ambassador Program Works
The program is open to independent advisors, consultants, and channel partners who can introduce Squeeze to companies with high lead volume. The commission structure is straightforward:
- Year 1: 5% of gross revenue generated by the account
- Year 2: 3% of gross revenue
- Year 3: 1% of gross revenue
Commissions are tied to production — the more transfers and appointments Squeeze generates, the more the ambassador earns. Squeeze’s longest-tenured referral partner has worked with the company for 10 years and has earned over $1 million in commissions. The company is now actively expanding toward hundreds of ambassadors.
Squeeze’s “Secret Sauce”: Why Clients Can’t Replicate This In-House
Patrick Oborn pressed Carson on what makes Squeeze defensibly better than a client running its own outbound team. Several advantages emerged:
- Talent pipeline: Squeeze is positioned near universities in Utah and Idaho, drawing a high percentage of motivated college-student agents. The company receives hundreds of applications per week and has hired up to 100 agents in a single week.
- Dedicated teams: Agents are assigned to a single client and trained on that brand’s specific language, titles, and sales vernacular — never shuffled between accounts.
- Layered management: Every client gets an operations manager, an account manager, team leaders, and dedicated agents.
- AI augmentation: Squeeze has built an inbound AI agent trained on 15+ years of real-world call data, rebuttal techniques, and objection-handling best practices — deployable as an after-hours or overflow solution.
- Performance-based billing: Clients pay only for production (transfers and appointments), with no long-term contracts — agreements run week-to-week or month-to-month.
Ideal Customer Profile
Squeeze performs best with companies that have:
- An inside sales team of 100–200+ reps
- At least 500 inbound inquiries per day
- A high-ticket product priced between $500 and $5,000 per sale
- Marketing spend in the range of $1 million or more per month
- A direct-to-consumer model (not resellers or brokers)
How Advisors Should Start the Conversation
Carson’s advice: bypass the IT buyer. Get introduced to the VP of Marketing, CMO, or CRO — whoever owns revenue and lead conversion. Open with a simple question: “Are you happy with your conversion rate?” Most will say no. From there, Squeeze can run an A/B test, splitting lead data between the client’s existing team and Squeeze — no rip-and-replace required. In one cited example, Squeeze tripled a client’s internal conversion rate from 3% to 9%.
You guys knew what you were doing. You had some secret sauce and you guys were growing lease and balance doing great things in the field of mortgages and lots of other places.
— Patrick Oborn
We sit between marketing and sales to help increase contact rate and conversion rate on the leads that are being generated.
— Carson Poppinger
We only bill for the production that we generate. If we're generating 200 transfers or sales appointments a day, we're only billing on those 200 appointments.
— Carson Poppinger
Their team has an internal rate of 3% conversion. We came in and got nine.
— Patrick Oborn
Episode chapters
- 00:10 — Introductions: Patrick Oborn joins as Squeeze board member
- 01:02 — Patrick's background in lead gen at Telarus
- 02:03 — The opportunity for technology advisors in revenue generation
- 03:43 — What Squeeze does: revenue-focused BPO across key verticals
- 06:01 — Ambassador Program overview and million-dollar commission example
- 08:14 — Commission structure: 5% / 3% / 1% over three years
- 10:26 — Elasticity and scaling: how Squeeze fills staffing gaps
- 13:40 — Squeeze's secret sauce: talent, technology, and dedicated teams
- 15:12 — AI agents and training models on 15 years of call data
- 17:05 — How advisors should approach clients and ideal customer profile
Frequently asked questions
How much can a Squeeze ambassador earn in commissions?
Ambassadors earn 5% of gross revenue in year one, 3% in year two, and 1% in year three on any account they refer. Because contracts can reach hundreds of thousands of dollars per month, earnings can be substantial — Squeeze's longest-tenured referral partner has made over $1 million in commissions.
Does Squeeze require long-term contracts from clients?
No. Squeeze operates largely on week-to-week or month-to-month agreements and bills only for the live transfers and sales appointments it actually produces — there are no fixed monthly minimums.
What industries does Squeeze work with?
Squeeze focuses on high-volume consumer verticals including mortgage, insurance, home services, and healthcare — anywhere companies are dealing with large quantities of inbound leads they struggle to work systematically.
How does Squeeze use AI in its sales process?
Squeeze has developed an inbound AI agent trained on 15+ years of real-world call data, rebuttal techniques, and objection-handling best practices. It can handle after-hours inbound calls and convert them into booked appointments, with all data flowing back into the client's CRM.
What is the ideal client profile for Squeeze?
Squeeze performs best with direct-to-consumer companies that have 100–200+ inside sales reps, at least 500 daily inbound inquiries, a high-ticket product ($500–$5,000 per sale), and a marketing budget of $1 million or more per month.
How should a technology advisor introduce Squeeze to an existing client?
Advisors should get introduced to the CMO, CRO, or VP of Marketing — not the IT team. Starting with a low-stakes A/B test, splitting lead data between the client's existing process and Squeeze, is the recommended entry point.